Users will soon have a new feature that permits them to cut down on the quantity of AI-created videos appearing in their timelines. This move comes as the company announced that it currently hosts in excess of 1 thousand million content made with AI.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a global rollout. This development comes amid a rise in AI content, fueled by emerging content generation software.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the quickest rising video streams on a popular video site only show AI-generated videos. A significant portion of this content is deemed “AI slop”, a term for poor-quality, mass-produced content that is often illogical or dreamlike.
“We know from our community that many people enjoy content created using AI tools, ranging from digital art to informative clips, and we aim to provide users the power to increase or decrease of that, according to their own preferences,” said a platform representative.
Scale of AI Content
TikTok shared that there are presently 1.3bn videos on its app identified as artificially created. In total, over 100 million media items are uploaded to the service every day, making clips made by AI a limited percentage of its total content library.
User Control Features
Members will be capable of decrease or raise the amount of AI-generated videos they see by using the “manage topic” feature in the app and choosing “AI-generated content”. Further subjects that are already be adjusted under the filter include current affairs, fashion, beauty, and choreography.
Platform Guidelines
Its rules require users to label lifelike artificially created content, and it bans malicious deepfakes of well-known individuals or crisis events. Any authentic-looking artificial content that is unmarked can be taken down under its terms of service.
In addition, the service will now add an “AI-made” tag to content produced via its proprietary AI systems, or flagged by an cross-platform project for identifying content made by AI. This action is intended to deter users from trying to evade the disclosure requirement.
Educational Initiatives
The company is also establishing a $2 million awareness program for specialists and institutions to develop informative material about ethical AI use. This initiative will assist non-profit groups dedicated to educating coding and technology.
Platform Protection
TikTok has supported its safety measures, amid discussion over intentions to lay off numerous safety staff in Britain. TikTok is expected to reduce 439 jobs in its user protection team in the UK capital, with trade unions and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A senior executive clarified that human moderation would remain essential, but artificial intelligence can safeguard staff by eliminating the most distressing content before it is viewed by people. The company reported a significant reduction in explicit and harmful content handled by content reviewers over the previous year due to the use of its AI tools.
“We think that it’s essential to combine staff and AI to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we also think it’s very important to minimize viewing of dangerous material as swiftly, which is why a significant AI assistance is proving valuable work at speed.”
